The Valuation Continues

Valuing a company is hard. It is time consuming, tedious, and like solving a puzzle. I have been working on this valuation in which the comany's value is dependant upon the number of corporate water bottles. I am getting a little frusterated.

Was told an interesting thing today too. We went for lunch with a former parter of Goldman Sachs NZ and simplified stocks and investor behaviour. He said,

"Stocks are easy to work with, ff you want a stock, I want it more. If you don't want it, I won't look at it. There is always a reason for a purchase."

I am learning that psychology and behavioural finance plays a lot bigger role than CAPM and DCF. That's not what they tell ya in Uni.